AI Policy

Last Updated: 15 July 2025

Our Philosophy on AI

At The Missing Piece, we believe AI is a force multiplier, not a magic wand. We don’t chase trends. We deploy AI when it drives measurable business outcomes: better performance, reduced costs, and faster, smarter execution. We combine human insight with automation to turn strategy into action, because AI without direction is just noise.

1. Our AI Stack

We use AI to enhance, not replace, human expertise. Our core AI platforms include:

  • OpenAI (GPT-4+ & GPT-3.5) – content generation, automation, and workflow design
  • Claude (Opus & Sonnet) – summarization and content refinement
  • Phoenix Revenue Engine – The Missing Piece’s proprietary AI system for lead reactivation, qualification, and campaign automation
  • Make.com & Zapier – no-code workflow orchestration
  • Replicate – AI-generated product and stock-style imagery

We continuously review and update our stack to ensure security, performance, and compliance.

1a. AI Systems on Our Website

When you visit themissingpiece.ai, you may interact with:

  • Phoenix AI Assistant – identifies itself as an “AI Assistant” at the start of every chat
  • Phoenix Lead Qualification – processes inquiries for routing and prioritization
  • AI-Generated Content – clearly labeled as “AI-generated” where applicable
  • AI-Enhanced Images – noted in descriptions where visuals were AI-assisted

2. Data We Process

We follow a principle of data minimalism. Unless explicitly agreed otherwise, we only process:

  • First name
  • Email address
  • Phone number

This information helps us personalize AI-assisted communications, onboarding, and customer interactions. We do not process or retain sensitive personal data (financial, medical, or government ID information) unless contractually defined. All client data remains within project scope, never stored, reused, or repurposed beyond it.

3. AI Automation & Human Oversight

We use AI in both assistive and automated roles to enhance efficiency — not to replace expertise. AI supports us in:

  • Strategy ideation and content generation
  • Phoenix-powered lead nurturing and reactivation
  • Qualification and scoring of prospects
  • Automated onboarding flows using pre-approved templates
  • Conversation intelligence for analysis and coaching

Before any automation is deployed, it goes through human review and approval to ensure alignment, tone, and quality.

4. Transparency & Control

Transparency is non-negotiable. Clients always know when and where AI is involved. You will:

  • Be informed when AI generates content or communications
  • Retain the right to review, edit, or deactivate AI-driven workflows
  • Receive documentation on which systems are AI-enabled

If you prefer, you can request a fully human-managed process at any time.

4a. Website Visitor Rights

As a visitor to themissingpiece.ai, you have the right to:

  • Know when you’re interacting with AI (we always disclose this)
  • Request human interaction instead (email: info@themissingpiece.ai)
  • Opt out of AI processing (your inquiry will be handled manually)
  • Understand how AI processes your data (see our Privacy Policy)

5. Security & Compliance

We only use platforms that meet or exceed leading compliance standards. We comply with:

  • EU AI Act Article 50 (transparency requirements)
  • UK GDPR and Data Protection Act 2018
  • EU GDPR (where applicable)

We do not:

  • Sell or transfer client data
  • Train AI models on client data without written consent
  • Reuse or share AI workflows or outputs across clients

6. Output Ownership

All materials created using AI under The Missing Piece’s guidance, including strategies, workflows, and campaign assets, are 100% client-owned. We never reuse or resell AI-generated deliverables without explicit permission.

6a. Phoenix Revenue Engine Compliance

For clients using Phoenix, our AI-powered revenue engine:

  • All interactions are Article 50 compliant by default
  • Phoenix chatbots always identify as AI
  • AI-generated content carries appropriate disclosure
  • Lead-scoring transparency and audit trails are built in
  • Clients receive full AI documentation for compliance

Phoenix includes pre-built AI policy templates and governance tools to help clients meet both current EU regulations and the forthcoming UK AI Bill (May 2026).

7. Policy Updates

This policy is reviewed quarterly and updated as needed to reflect:

  • Regulatory changes (EU AI Act, UK AI Bill, etc.)
  • New tool adoption
  • Best-practice updates
  • Client or enterprise-specific governance needs

Addendum: Enterprise-Grade AI Governance (On Request)

We provide extended AI governance documentation for enterprise clients, including:

  • Data deletion confirmation within 30 days of project completion
  • Human approval checkpoints
  • Custom opt-out clauses for sensitive categories
  • Risk disclosures for use of public AI tools (OpenAI, Replicate, etc.)

To request a copy or discuss a custom governance agreement, contact us at info@themissingpiece.ai.

Questions or Concerns?

Reach out anytime:

We’ll respond within one business day, with clarity, transparency, and accountability.